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Public release date: 14-Feb-2012
[ | E-mail | Share ]

Contact: Beverly Lytton
eAJPM@ucsd.edu
858-534-9340
Elsevier Health Sciences

Findings published in the American Journal of Preventive Medicine

San Diego, CA, February 14, 2012 — New research has found that the US government and schools have made mixed progress to comprehensively address food and beverage marketing practices that put young people’s health at risk. A comprehensive review published in the March issue of the American Journal of Preventive Medicine finds that public sector stakeholders have failed to fully implement recommendations from the Institute of Medicine (IOM) to support a healthful diet to children and adolescents.

“Evidence links the marketing of high-calorie, nutrient-poor branded food and beverage products to obesity rates. Our evaluation found that the prevailing marketing environment continues to threaten children’s health and the public sector has missed important opportunities to promote a healthful diet and create healthy eating environments,” says lead author Vivica Kraak, MS, RD, Research Fellow at Deakin University’s Population Health Strategic Research Center in Melbourne, Victoria, Australia.

In a study requested by Congress in 2004, the IOM determined that food marketing influences children and adolescents to prefer, request, and consume high-calorie and nutrient poor foods and beverages. In December 2005, an expert IOM committee issued a report with 10 recommendations to guide public- and private-sector stakeholders to promote healthy eating in children and adolescents. Kraak and colleagues Mary Story, PhD, RD, University of Minnesota School of Public Health, and Ellen A. Wartella, PhD, Northwestern University School of Communication, conducted a comprehensive literature review of the evidence to determine what progress had been made toward 5 of the report’s recommendations for the public sector. The other 5 recommendations directed at industry stakeholders, were examined in a separate publication released in September 2011. They evaluated 80 data sources, including published articles, enacted legislation, and media stories over 5 years (from late 2005 to early 2011). Their work was funded by Healthy Eating Research, a national program of the Robert Wood Johnson Foundation.

The evaluation showed that extensive progress was not made by any public-sector group. For example, the report recommended that government partner with the private sector to create a long-term, multifaceted, and financially sustained social marketing program to support parents, caregivers, and families to promote a healthful diet. No progress was found. In a commentary accompanying the article, Lori E. Dorfman, DrPH, of the Berkeley Media Studies Group in Berkeley, CA, notes, “Our government is ceding education about nutrition to the food and beverage industry, which spends $2 billion annually more than $5 million every day inundating children with enticements to eat and drink high-fat, sugary and salty foods, and sugar-sweetened beverages.”

The best news came from the US Department of Agriculture (USDA), educational leaders, and state and local schools. They collectively made moderate progress toward developing nutritional standards for foods and beverages sold in school, and adopting model school wellness policies and practices to expand the availability of healthy foods and beverages, as called for in the IOM food marketing report. Many states implemented competitive food guidelines and stricter nutrition standards than called for by USDA and 23 states supported farm-to-school programs in 2010 compared to just 1 state in 2005. Despite these efforts, widespread availability of unhealthy competitive foods, especially for older students, and in-school marketing of high-calorie, nutrient-poor foods for celebrations and school fundraisers, continued through early 2011.

“It is notable that USDA made some progress to promote healthier meals during the period reviewed. USDA has accelerated progress immensely with the new school meal nutrition standards released in January 2012,” remarked Dr. Story. Additionally, the Food, Conservation, and Energy Act of 2008 and the American Recovery Act of 2009 made grants available to states and local communities to increase fruit and vegetable availability to children. Still, federal, state, and local governments have not done their best job to implement the IOM food marketing report recommendations. The researchers found that the government failed to use all available policy tools to fund initiatives promoting healthy eating in proportion to its spending on diet-related chronic diseases, including subsidies for healthy foods and taxes for unhealthy foods and beverages.

The IOM report emphasized the need to conduct studies about new promotional techniques and venues (i.e., digital interactive marketing to children through the Internet), healthier foods, smaller portion sizes, product viability, and the impact of TV advertising on young people’s diet quality and diet-related health. Kraak and colleagues found that federal research institutions such as the National Institutes of Health and the USDA were inadequately funded by Congress to comprehensively research how marketing practices influence young people’s diets.

Actions suggested by the researchers include:

• Congress could support the federal Interagency Working Group for Food Marketed to Children to complete and release robust voluntary nutrition standards for industry marketing to children and adolescents, despite industry lobbying to stall efforts.
• Congress could empower the Federal Trade Commission (FTC) to regulate misleading or deceptive industry practices that promote high-calorie, nutrient poor food and beverage products directed to young people.
• Congress could support the Food and Drug Administration (FDA) to cover all food and beverage products marketed to children through the 2010 Menu-Labeling Law (as candy companies and movie theaters are exempt).

“Congress could also empower the Federal Communications Commission (FCC) to develop new rules for advertising and commercial promotion during children’s programming,” Kraak suggests. “If industry’s voluntary efforts continue to show unabated unhealthy food and beverage marketing, FCC could pursue measures such as limiting interactive marketing of unhealthy products, prohibiting unhealthy product placement in programs with a substantial child audience, and reducing the minutes per hour of advertising allowed for TV programs with a high proportion of child viewers.”

“Food companies have railed against even voluntary guidelines for what foods should be marketed to kids, spending $37 million to lobby Congress to weaken science-based recommendations from the Interagency Working Group for Food Marketed to Children. Yet the companies continue to aggressively market the sugary, salty foods kids should avoid. It seems that the companies need the very advice that the recommendations will provide. Now more than ever we need the Interagency Working Group guidelines to strengthen our national commitment to address how food is marketed to children,” notes Dr. Dorfman.

###

The article is “Government and School Progress to Promote a Healthful Diet to American Children and Adolescents: A Comprehensive Review of the Available Evidence,” by V.I. Kraak, M. Story, E.A. Wartella (DOI: 10.1016/j.amepre.2011.10.025). It appears in the American Journal of Preventive Medicine, Volume 42, Issue 3 (March 2012), published by Elsevier.

The commentary is “The Nation Needs to Do More to Address Food Marketing to Children,” by L.E. Dorfman, M.G. Wootan (DOI: 10.1016/j.amepre.2011.12.005). It appears in the American Journal of Preventive Medicine, Volume 42, Issue 3 (March 2012), published by Elsevier.

?

AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.

Public release date: 14-Feb-2012
[ | E-mail | Share ]

Contact: Beverly Lytton
eAJPM@ucsd.edu
858-534-9340
Elsevier Health Sciences

Findings published in the American Journal of Preventive Medicine

San Diego, CA, February 14, 2012 — New research has found that the US government and schools have made mixed progress to comprehensively address food and beverage marketing practices that put young people’s health at risk. A comprehensive review published in the March issue of the American Journal of Preventive Medicine finds that public sector stakeholders have failed to fully implement recommendations from the Institute of Medicine (IOM) to support a healthful diet to children and adolescents.

“Evidence links the marketing of high-calorie, nutrient-poor branded food and beverage products to obesity rates. Our evaluation found that the prevailing marketing environment continues to threaten children’s health and the public sector has missed important opportunities to promote a healthful diet and create healthy eating environments,” says lead author Vivica Kraak, MS, RD, Research Fellow at Deakin University’s Population Health Strategic Research Center in Melbourne, Victoria, Australia.

In a study requested by Congress in 2004, the IOM determined that food marketing influences children and adolescents to prefer, request, and consume high-calorie and nutrient poor foods and beverages. In December 2005, an expert IOM committee issued a report with 10 recommendations to guide public- and private-sector stakeholders to promote healthy eating in children and adolescents. Kraak and colleagues Mary Story, PhD, RD, University of Minnesota School of Public Health, and Ellen A. Wartella, PhD, Northwestern University School of Communication, conducted a comprehensive literature review of the evidence to determine what progress had been made toward 5 of the report’s recommendations for the public sector. The other 5 recommendations directed at industry stakeholders, were examined in a separate publication released in September 2011. They evaluated 80 data sources, including published articles, enacted legislation, and media stories over 5 years (from late 2005 to early 2011). Their work was funded by Healthy Eating Research, a national program of the Robert Wood Johnson Foundation.

The evaluation showed that extensive progress was not made by any public-sector group. For example, the report recommended that government partner with the private sector to create a long-term, multifaceted, and financially sustained social marketing program to support parents, caregivers, and families to promote a healthful diet. No progress was found. In a commentary accompanying the article, Lori E. Dorfman, DrPH, of the Berkeley Media Studies Group in Berkeley, CA, notes, “Our government is ceding education about nutrition to the food and beverage industry, which spends $2 billion annually more than $5 million every day inundating children with enticements to eat and drink high-fat, sugary and salty foods, and sugar-sweetened beverages.”

The best news came from the US Department of Agriculture (USDA), educational leaders, and state and local schools. They collectively made moderate progress toward developing nutritional standards for foods and beverages sold in school, and adopting model school wellness policies and practices to expand the availability of healthy foods and beverages, as called for in the IOM food marketing report. Many states implemented competitive food guidelines and stricter nutrition standards than called for by USDA and 23 states supported farm-to-school programs in 2010 compared to just 1 state in 2005. Despite these efforts, widespread availability of unhealthy competitive foods, especially for older students, and in-school marketing of high-calorie, nutrient-poor foods for celebrations and school fundraisers, continued through early 2011.

“It is notable that USDA made some progress to promote healthier meals during the period reviewed. USDA has accelerated progress immensely with the new school meal nutrition standards released in January 2012,” remarked Dr. Story. Additionally, the Food, Conservation, and Energy Act of 2008 and the American Recovery Act of 2009 made grants available to states and local communities to increase fruit and vegetable availability to children. Still, federal, state, and local governments have not done their best job to implement the IOM food marketing report recommendations. The researchers found that the government failed to use all available policy tools to fund initiatives promoting healthy eating in proportion to its spending on diet-related chronic diseases, including subsidies for healthy foods and taxes for unhealthy foods and beverages.

The IOM report emphasized the need to conduct studies about new promotional techniques and venues (i.e., digital interactive marketing to children through the Internet), healthier foods, smaller portion sizes, product viability, and the impact of TV advertising on young people’s diet quality and diet-related health. Kraak and colleagues found that federal research institutions such as the National Institutes of Health and the USDA were inadequately funded by Congress to comprehensively research how marketing practices influence young people’s diets.

Actions suggested by the researchers include:

• Congress could support the federal Interagency Working Group for Food Marketed to Children to complete and release robust voluntary nutrition standards for industry marketing to children and adolescents, despite industry lobbying to stall efforts.
• Congress could empower the Federal Trade Commission (FTC) to regulate misleading or deceptive industry practices that promote high-calorie, nutrient poor food and beverage products directed to young people.
• Congress could support the Food and Drug Administration (FDA) to cover all food and beverage products marketed to children through the 2010 Menu-Labeling Law (as candy companies and movie theaters are exempt).

“Congress could also empower the Federal Communications Commission (FCC) to develop new rules for advertising and commercial promotion during children’s programming,” Kraak suggests. “If industry’s voluntary efforts continue to show unabated unhealthy food and beverage marketing, FCC could pursue measures such as limiting interactive marketing of unhealthy products, prohibiting unhealthy product placement in programs with a substantial child audience, and reducing the minutes per hour of advertising allowed for TV programs with a high proportion of child viewers.”

“Food companies have railed against even voluntary guidelines for what foods should be marketed to kids, spending $37 million to lobby Congress to weaken science-based recommendations from the Interagency Working Group for Food Marketed to Children. Yet the companies continue to aggressively market the sugary, salty foods kids should avoid. It seems that the companies need the very advice that the recommendations will provide. Now more than ever we need the Interagency Working Group guidelines to strengthen our national commitment to address how food is marketed to children,” notes Dr. Dorfman.

###

The article is “Government and School Progress to Promote a Healthful Diet to American Children and Adolescents: A Comprehensive Review of the Available Evidence,” by V.I. Kraak, M. Story, E.A. Wartella (DOI: 10.1016/j.amepre.2011.10.025). It appears in the American Journal of Preventive Medicine, Volume 42, Issue 3 (March 2012), published by Elsevier.

The commentary is “The Nation Needs to Do More to Address Food Marketing to Children,” by L.E. Dorfman, M.G. Wootan (DOI: 10.1016/j.amepre.2011.12.005). It appears in the American Journal of Preventive Medicine, Volume 42, Issue 3 (March 2012), published by Elsevier.

?

AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.

Source: http://www.eurekalert.org/pub_releases/2012-02/ehs-mpm020912.php

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YouTube is the second largest search engine in the world and is specific to video content. Your YouTube channel may be used for multiple purposes. You can host your video blogs, testimonials, videos about your brand and customer video responses through your YouTube channel. This is very helpful because you can easily use these URL?s in your blog posts, newsletters, video links on social media sites and as references for your customers and business associates.

Your subscribers and other YouTube users can leave text feedback in the comment section under your videos but they can also leave video responses. This is done easily with a webcam. You should be encouraging your customers and especially your brand advocates to get on your YouTube account and interact with you there. Start promoting your videos. People love to be entertained and the more you can do this the better it is for your personal brand.

Now that you understand how useful each of these platforms can be and how you should behave on each of these platforms, you are ready to start creating content. This is an important part of your SEM efforts. Without excellent content your customers have no reason to keep coming back to your social media sites. To help you create this content we have created Part II of this book, Writing Social: Writing Templates and Training for Web 2.0

Good luck marketing!

For these and other blogs from Orange Tail Marketing go to www.OrangeTailMarketing.com. Orange Tail Marketing an Ogden Utah Business provides quality search engine marketing, social media marketing, local search marketing as well as long term email nurture campaigns for businesses all around North America. Feel free to call us today at 801-317-TAIL (8245).

Source: http://www.orangetailmarketing.com/youtube-for-business-marketing-101

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Like millions of people in their online businesses, this is no time to rest on our laurels. More than ever, you have to be very aggressive in promoting your products and services so that you your fair share of online sales and revenues.

Here’s how you can explode your article marketing:

1st Choose your subjects wisely. To write in the selection of topics, always ask yourself, are these interests people who are more likely to buy from me?This will help me strengthen my expert status online? These are my chances to offer the kind of information they need? These are closely relevant to my products and services? If you answer yes to all these questions, then your chosen subjects are perfect for your items.

2nd High-quality content. Article marketing increasingly on the number of its products, the focus sometimes pay attention to the quality of their copies. ActuallyYou will never be successful in this industry, no matter how many of your articles, if you are not of high quality. Remember, online users can test your skills on the basis of the content. If you are not impressed with your articles, you can be sure that they close it without clicking on the box copies of resources.

3rd Write. If you use article marketing as a primary marketing tool, it is better to write well. You must be in a position that your employeesMessage about perfect grammar, perfect spelling, and the amount of suitable words.

4th Writer block fighting. This may be the enemy number one, so you learn to better the effective ways on how you fight. I recommend that you get used to write all your ideas, if they hit you, you always remember it. It would also be helpful if you can have a break from writing at least a few days a week. Remember, everyone writes and no one can definitely playmake you boring.

5th No blatant advertising. Have you ever contains an article on publishing sites (such as EzineArticles), the crass ads? Well, it’s because the editors reject articles that sound like sales letters. So if you want to store your items will be rejected, make sure that does not contain any information, and sales calls.

Source: http://speaking-article-marketing.chailit.com/article-marketing-methods-to-explode-your-article-marketing.html

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They count on you to export that data (or enter it manually) into Quickbooks.

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Perhaps someday newspaper company techniques will track usefulness like on the internet systems, and on the internet methods will tackle receivables as perfectly as newspaper methods. But the additional systemic variations among the techniques, in particular which entities have access to the process and which entities dictate the costs of adverts, suggest we won?t see the blurring of tracking methods like we?ve viewed with the blurring of the media on their own.

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The heritage of the world-wide-web advertising dates back again to the late nineties of the previous century. At those times the only equipment functioning on the exact lines were the banner or the pop ups. Then later on Google introduced a keyword phrases centered strategy, which augmented the virtual revenues for numerous corporations and the organizations that had their existence on the Universe Broad Net.

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Later on innovative software programs ended up produced by Google to take care of the world wide web centered commerce. The instruments used for world-wide-web advertising and marketing ad on line promoting have generated remarkable results in the preceding couple of many years and this is the good reason additional people are applying them to sustain their competitiveness on the Earth Huge Internet. Applying these instruments the firms can now target significant audiences without incurring a lot price tag. The focus of the on the web companies and the organization entities is to sector their products and the providers working with the Earth Wide Web site as their channel of reaching out to the target market place.

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The chief purpose of the on-line advertisers stays generating revenue just like in the serious universe. Adhering to every and each and every rule of advertising and marketing and promoting the campaigns for the on the internet advertising are designed out, in which the right segment of the industry is targeted and persuaded into acquiring the products or register to the website. In order to generate revenues it is having said that, vital that the promoting campaigns stay ready to convert the likely customers into customers.

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The online promoting can be segregated into the different groups in accordance to their varieties. These groups are Price Per Action (CPA), Per Impression (CPM) and Price Per Click on (CPC), which is also identified as Pay Per Click on (PPC). As the web would seem to be evolving on daily basis, it is presenting the companies and the people today with new possibilities that need to be experimented with. Far more people today across the nations are converging through the use of the Earth Wide Website, who can be targeted readily making use of the various advertising campaigns. There are many methods via which a person can augment their online advertising and marketing approaches and their anticipated effects.

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one. Other than utilizing these classic resources, the corporations can also take assistance from the best bloggers in their respective industries and make them compose the press releases or the articles connected to the offerings of the provider.

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two. A single can also add a blogging webpage to their respective sites, which can be promoted at the different blogospheres to direct a lot more virtual traffic to the websites.

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3.

look at me tv ad Digital Domination is a wholly owned Australian Web marketing and advertising organization officially formed in April 2011 (but has been properly running for six months prior to launching as a Pty Ltd firm) to help modest to medium sized organizations by supplying coordinated world-wide-web marketing strategies that encompasses all forms of online income and advertising and mar

Article from articlesbase.com

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Tags: Advertising, advertising in internet, Enterprise, Gains, Internet, Marketing, Online

Source: http://businesstobusiness-advertising.info/advertising-your-internet-advertising-enterprise-5-gains-of-on-line-marketing.html

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